These series of crises all worked together to completely damage Carnival Cruise’s reputation and their bottom line. It’s months later and the brand is still trying to convince past and prospective customers to trust them again. Not to mention that these crises lead to the Cruise Lines International Association (CLIA) developing and passing a Cruise Passenger Bill of Rights that puts in-place new and mandatory standards for cruise ships in the United States. Now this, is what we call a crisis!