Laura slipped behind the wheel of a white Hyundai Sonata and drove toward the exit, listening as Andy talked about the main topics for the meeting. He pointed out that the Olympic Medalist Awards loyalty program was, in the view, the number-one reason for Olympic’s growth and profitability. He also stated that Enterprise was making inroads in its quest to capture more of the crucial business traveler market. “We have to do something. Enterprise is a well-run company and a formidable competitor. We can’t just let it take business from us,” he said. “I think our service and pricing are competitive. Our shareof business-traveler booking is holding up, but our Medalist Awards program may come to be perceived as inadequate compared to Enterprise’s. “Laura accelerated onto the highway toward their hotel. This is going to be an interesting meeting, she thought.