As shown in Table I , four of the fi

As shown in Table I , four of the five sets of firm capabilities were found to have significant, positive
effects on profitability ( p , 0.01). This is consistent with the expectation that these particular capabilities help firms achieve competitive advantage and, ultimately, success and profitability.
By examination of the coefficients in Table I, technology and IT capabilities were found to have the largest effect on profitability (coeff. ¼ 5.31 and 3.47, respectively),with marketing and market linking capabilities having relatively lower, but still significant positive effects. Management capabilities, however, showed no significant effect (coeff. ¼ 0.26). Thus, from the RBV framework, for this aggregate sample of 216 firms, technology and IT capabilities appear to impact profitability the most
overall, followed by marketing and market linking capabilities.