cultural factors reflecting a diver

cultural factors reflecting a diversity of Indigenous priorities that in varying degrees diverge from predominant Australian capitalist values; and
•

other influences like the preconceptions and prejudices of non-Indigenous Australian society (Altman, 2001). The interface in Indigenous Australian tourism enterprise development is clearly problematic and this is curtailing the ability of these enterprises to thrive. This paper offers a case study of the CWL to gain more in-depth insight into these issues.
3.

METHODOLOGY
This project employed a case study approach to study the development of the CWL. A case study is
“
an empirical enquiry about a contemporary phenomenon
(e.g. a ‘case’), set
within its real-world context - especially when the boundaries between phenomenon and context are
not clearly evident” (
Yin, 2009, p. 18). This study demonstrates how the development of the CWL was shaped by the policy context under which it was developed and the attitudes of the planners involved; we cannot understand the evolution of the CWL without deep attention to this context. While case studies may be criticised for not being
“generalizable”
, Stake argued
the goal of case study research does not have be “producing generalizations”, as the “uniqueness” and “particularization” of the case with its rich insights and lessons teach us
deep understanding about the case itself and also that from which it differs (1995, pp. 7
–
8). Specifically in tourism studies, Dredge and Jenkins edited a volume of case studies they entitled
Stories of practice
(2011), using
a “story
-
telling approach” and
offering discussions of tourism policy and planning that were characterized as
“constru
ctivist-
interpretative”
(2011, p. 7). Such a qualitative approach does not require the external verification of positivist approaches and does not seek to determine
the “truth” of
any offered interpretation, but rather is open to the insights, the challenges and the new lines of questioning that diverse interpretations offer. In this project, multiple sources of information were gathered including: 26 in-depth, semi-structured interviews with key informants; policy documentation from governments and other agencies; primary documents on the CWL; and participant observations of the development of the enterprise over the life of the enterprise. Five in-depth, semi-structured interviews were conducted with George Trevorrow, founder and manager of the CWL, between 2006 and 2009. This provided an oral history of the development and operations of the enterprise. In-depth, semi-structured interviews were then conducted with the 21 other informants including representatives of the South Australian Tourism Commission (SATC), regional tourism associations, Indigenous Business Australia (IBA), the Aboriginal and Torres Strait Islander Commission (ATSIC), private tourism ventures, business consultants and training providers. This research was approved under the ethics approval processes of the University of South Australia and followed the Australian Institute of Aboriginal and Torres Strait Islander
Studies’ Guidelines on ethical research on Indigenous Australian issues (
2000). Interviewees agreed to be interviewed in the knowledge that their comments and quotations would be attributed to them rather than under conditions of anonymity; however they had the right to preview verbatim citations and correct these as necessary. The researchers used this approach because contributors would be identifiable, at least in the local context, by the roles they served. An important facet of the research methodology for this project was the inclusion of George Trevorrow as a co-researcher. In our view the analysis of the success or otherwise of