In the late 1990s, The Body Shop In

In the late 1990s, The Body Shop International PLC, previously one of the fastest growing manufacturer-retailers in the world, ran aground. Although the firm had an annual
revenue growth rate of 20 percent in the early to middle 1990s, by the late 1990s, revenue growth slowed to around 8 percent. New retailers of naturally based skin- and hair-care products entered the market, bringing intense competition for The Body Shop.