Design the FutureWe see innovation

Design the Future
We see innovation as an engine, an accelerator, a disruptor, to get us
to that future state. Great innovation has the ability to make the status
quo obsolete. Like Dick Fosbury who went backward over the bar and
changed the high jump forever. Nourishing innovation is both art and
science. It demands creativity, patience and high tolerance for failure.
It also demands dedication and rigor.
We need scalable system change to transform our business, the industry
and markets. These are the breakthroughs, some visible on the horizon
and some unseen, that will help us leap forward and turn assumptions
about the way we think and operate on their heads.
These breakthrough opportunities are less defined than reliant on
the willingness to set the path as we go and to fail along the way.
We are sharing our aims and ambitions in this space to bring our
stakeholders along in the journey. We have set our vision for what
changes are needed in innovation, with our people and culture and
in the way we work. We also have two areas of innovation – in product
and in manufacturing – that build on our past achievements and on
processes we have put in place to drive change.