Balmer is of the view that it might

Balmer is of the view that it might be possible to develop a similar audit
which is undertaken among an organization's external stakeholders. The
results of such an audit may be of use in determining the branding structure to
be adopted (parent visibility) in devising corporate communication strategies
and even whether or not there needs to be a change in corporate mission and
strategy. Figure 3 is a conceptual model based on the above.