At a minimum, those engaged in stra

At a minimum, those engaged in strategic planning should try to stay aware of shifting social expectations. Including input from social groups can sometimes enhance the strategic planning process greatly. When planning began for Disney's Animal Kingdom theme park,the organization invited representatives of environmental and animal-rights groups to help in the development process.By working with them, Disney was able to develop a park consistent with the environmentalist's ideals.Similarly,as noted earlier because of mereased attention to health issues and parttcular concerns about obesity, Darden Restaurats posts nutrition information for its restaurants (e.g.,Olive Garden, Red Lobster ,Bahama Breeze)online.Although laws are being passed in various states to require this action,Darden took the lead in making this information available to its consumers and even helped lobby for the passage of such legislation. Restaurants need to keep pace with more than just changing customers'preferences for food . They must also monitor broader trends that influence consumer behaviors.