In 1998, Yue Sai was already the leading brand of cosmetics on the high-end Chinese market. L'Oréal expanded into China in 2004, it was further enhanced by acquiring one of the prides of China, Traditional Chinese Medicine (TCM), and the combination of advanced extraction techniques for both skin care products and makeup. With its unique and extensive research on the Chinese skin tones, Yue Sai cosmetics offers products adapted for Asian women, and promotes the Chinese "holistic" approach to beauty that establishes a link between the inner beauty and external beauty.