Communication principles in its day

Communication principles in its day-to-day operations; second, to assess whether PCOO New Media, in its usage of Social Media, applies E-Government principles in its day-to-day operations; third, to assess the efficiency of the use of Social Media as a vehicle for government communication; fourth, to recommend criteria for evaluating the operation of the newly created New Media department of the Presidential Communications Operations Office of the Philippine Government.; and lastly, to give recommendations based on best practices on the use of Social Media in other countries.