Categorizing foods as or diets as “

Categorizing foods as or diets as “clean” is clearly a successful marketing strategy, but is less useful when it comes to daily decision-making about good nutrition. Some of the concepts that underlie “eating clean” are supported by good scientific evidence. But the “eating clean” philosophy is imbued with a considerable amount of pseudoscience and a large amount of the naturalistic fallacy. Calories matter, and supplements probably don’t. For that reason, I would not recommend any of the “Eat Clean” and related books. There are too many inaccuracies to compensate for the good advice buried within. Dietary design needs to be based on good evidence, not anecdotes and logical fallacies.