Known as the Land of smiles, Thailand is a country of natural beauty, tropical climate and
hospitable people. Thailand, previously called Siam, is the only Southeast Asian county never
to have been taken over by a European power. Thai people are very proud of this and it is
reflected in their culture. However, foreign colonial power in the countries surrounding
Thailand has resulted in a large external influence, especially in Bangkok, offering a good
balance between foreign and Thai culture. With a sense of humour and a welcoming attitude,
Thais are pleasant people who value the Buddhist tradition. Doing business successfully
with Thai people requires understanding the values and beliefs of Thai society.