The airline’s marketing history bef

The airline’s marketing history before the WW II was considerably different from what is going on today.
At that times market demand for air travel was just sufficient to absorb the available capacity. This era was the product-oriented period in airline marketing history – a time when services were so scarce that customers accepted whatever was available.
After the war, airlines started to develop a product which to serve customers’ satisfaction. While many of the newly-hired airline personnel brought technical skills in the military, only few really had experience in marketing the product.
Probably no other transport product ever offered to the public had to be so perfect, so safe, so convenient, so consumer oriented and so reliable as did air transportation.
As the carriers’ capacity increased, many companies assumed much more active roles in convincing consumers to purchase the new services offered.