Face-to-face communicationFirst imp

Face-to-face communication

First impressions are very important to Germans, and may impact upon the outcome of your business relationship with your German counterpart. There are a number of verbal and non-verbal communication issues you should consider when doing business with a German.

Non-verbal Communication

Generous personal distance is found between speakers in a conversation. At least an arm’s length between two speakers is generally expected.
Eye contact is expected and respected. Uninterrupted eye contact can be awkward for those not used to such etiquette; however, eye contact demonstrates attention and interest in a conversation. Avoiding eye contact may be interpreted as conveying the opposite message while in Germany.
Direct eye contact is especially true when toasting. (Say “Prost!” when toasting with beer and “Zum wohl!” when toasting with wine).
An extended middle finger is an obscene gesture, as is pointing the index finger at one’s temple especially while driving.
German behaviour in public is generally reserved and formal. Thus, waving and shouting at a person who is far away may attract negative attention.
Germans enjoy quietness and privacy. They may thus often close their doors but will be happy to receive you if you knock on the door. A closed door does not necessarily mean that the person cannot be disturbed.
In a meeting context, an exchange of business cards usually takes place. Cards do not necessarily have to be printed in German. Having a good supply of cards is advisable. Any title above a bachelor’s level should be included on your card.
Germans show their appreciation of a presentation at the end of a business meeting by rapping their knuckles against the table top
Verbal Communication

Do not call people at home after 10 p.m. unless you have asked them first if it is all right to do so.
Do not expect to reach anyone in the office after 5 p.m. Monday through Thursday and after 4 p.m. on Fridays.
When answering the phone in Germany, it is common to identify yourself by your last name.
World War II and the Holocaust may be uncomfortable topics for some Germans, particularly elderly individuals. If such matters come up in conversation try to speak sensitively and / or neutrally if you do not want to risk causing offence. It may be prudent to avoid initiating such a discussion unless you are confident your company would be amenable to it.
Germans are at the same time reserved and direct. They take their time to warm towards you while speaking their mind immediately. Do not be offended! It is not meant to be a personal assault.
In general conversation, Germans are very straightforward and often use only a few polite, chatty phrases. Typically, they get to the point rather quickly and expect to have results at the end of a meeting.
Noting and making use of these examples is recommended when doing business in Germany.