In China last year, Li-Ning continu

In China last year, Li-Ning continued to trail market leader Nike in the apparel category, which includes clothing and footwear, and was even with Adidas. Upstart local brand Anta was just behind Li-Ning in market share and growing quickly, according to data from Euromonitor.
"All the rebranding in the world hasn't allowed them to differentiate themselves that much from the other up-and-coming Chinese brands," said Ben Cavender, associate principal at the China Market Research Group.
Chinese consumers balked at paying premium prices for Li-Ning, when aspirational foreign brands cost only a little bit more. Meanwhile, distributors were still trying to unload inventory that had piled up since the heady days following the 2008 Beijing Olympics.