adventure travel operator and desti

adventure travel operator and destinations may use this information to consider domestic and regional market potential. During the curret economic situation, the cost of an international flught may make travel cost prohibitive to some prople, thus domestic or regional, closer to home adventure tavel may provide an attractive alyernative for many and also provide as an introduction to an exprrience they may to try abroad in the future.
Destination may wish to also consider how the adventure traveler is defined. People who engage in a broad variety of activities consider themelves to be adventure travelers even if they are not paricipating in adventuer activities asch day of their trip. For many countries, the size of this market is probably more significant than currently estimated.
Overall, this piece of reseaech provides further insight into the size and shape of the adventure travel industry. the findings support the notinn that the adventure travel market constitutes an important, contributive, growing niche within the economic powerhouse yjat is travel and tourism.