We make great efforts to preserve all the good things in every single piece of fruit. Read more about the granini production philosophy.
open
great care for detail
A lot of knowledge and passion goes into each new flavour from granini and into every single bottle. We are proud that so many of our team members have been with granini for decades. Their collective experience is an advantage that sets our family enterprise apart from many anonymous business concerns.
When formulating new recipes, we routinely prepare up to 70 alternative mixes to find the best combination of close to 150 ingredients, and to determine the specific fruit variety needed to satisfy the palates of our demanding taste panel. This is comprised of a number of ‘juice sommeliers’ gifted with outstandingly subtle noses and taste buds.
Once the perfect taste has been found, we do everything to maintain it, down to its finest nuances. A granini juice undergoes as many as 50 tests during the entire production process.
All juices are bottled in cleanrooms and are rigorously tested before they leave our premises. Not even after that do we lose sight of the produce we have taken such great care in making: our computer- based tracking systems enable us to monitor our juices from the supplier to the shelf.