Research Questions1. Does the marke

Research Questions

1. Does the marketing mix positively relate with the purchasing decision through electronic commerce transactions in Thailand?
2. How does each of the marketing mix effect the purchasing decision through electronic commerce transactions in Thailand?

Research Objectives

The purposes of this research are to focus on three following domains;

1. To affirm the relationship between the marketing mix and the purchasing decision through electronic commerce transactions in Thailand.
2. To investigate the effect of each component of the marketing mix to the purchasing decision through electronic commerce transactions in Thailand.
3. To develop the marketing mix scale in Thai contexts.