If you are looking for the best mar

If you are looking for the best marketing slogan, turn around because I am here to tell you that it does not exist. I do not believe in cookie cutter approaches by listing previously effective slogans for you to use for your business. The problem with the cookie cutter approach is that the slogan will inherently be less effective since it will not be tailored fit to your target market and their needs, desires, behaviors, and attitudes toward your product. I am here to show you how to develop the best marketing slogan for your small business.

When thinking about what the best slogan is for your business or product, you need to consider the value proposition, or the points of difference that deliver value to the consumer. Assuming that you are selling a product to consumers that is not a rip-off of an existing product, the points of difference are what lead your consumer to purchase your product over a substitute product.

Each point of difference taps into a psychological need state that the consumer is trying to fulfill. A need state can be anything from convenience to safety. It is important to learn why your consumer wants your product (or what need state the product will be fulfilling), so that you can better communicate this through your slogan.