Historic towns are preserved and given new importance within the new cultural economy. This paper
examines the conditions under which built heritage is being preserved in urban regeneration programmes
in a Norwegian context. An interesting finding from this study of three towns, Stavanger, Mosjøen
and Risør, is that the conservation plan itself was not the most important factor. Part of the answer
to the relative success of the conservation of these areas constituted preservation plans combined with
management tools adopted locally and practised with flexibility to allow for the changes necessary to
modern living. Even more important were the collaborative forms of governance developed over time
that managed to anchor the goals and norms of preservation in the population.