Many points in the health care system require effective knowledge transfer between health care providers and consumers. Every day, individuals make decisions about health promotion and lifestyle that affect their overall well being: e.g., what to eat, whether to exercise or smoke, among others. Consumers must also make decisions about different types of preventive care such as vaccinations and visits to the doctor. They must make sense of health and science reports they read in the media (e.g., Bisphenol A causing cancer? Vitamin D preventing multiple sclerosis?) and make decisions about whether to integrate new practices into their own lives. Effective transfer of knowledge also needs to occur between providers themselves in order to enable best outcomes for consumers.