profession a l s e l l i n g i n th

profession a l s e l l i n g i n th e 21s t centur y
Enhancing Value for the Customer through
Mobile Technology
Consistent, effective communication is critical for
managing the buyer–seller relationships that deliver
successful sales outcomes. Yet, with salespeople
increasingly on the road, effective communication
becomes a challenge that one needs to address.
Harprit Singh, CEO of Intellicomm, a communications
services organization, discusses the variety of
ways a salesperson can stay productive and work with
customers while on the road.
From a communications standpoint, having broadband
access is probably number one. Secondly, you want
to address the need for a cell phone so that you have a
good communication channel. Then, when you have
Internet access, you essentially have phone functionality
via VoIP (Voice-over-Internet Protocol). You can also
use faxes, e-mail, and instant messaging—all powerful
tools for keeping in touch. These combinations of
communication technologies also enable the use of
additional channels such as Web conferencing and
teleconferencing, which can help make your communication
tasks more efficient. In today’s mobile world,
with the realities of increased communication requirements,
applications that offer unified voice, fax, and
data messaging are becoming essential tools for working successfully and staying in touch.