case description, including demogra

case description, including demographic information of the people information about enterprise/organization and enterprise social media.
Interview procedure information.
Present major interview records,using descriptive style with direct quotes as evidence.
Present 5-6 major findings.
Use previous literature to contrast and compare.
Future research for each of the findings.
Provide a summary table.
Draw a figure summarizing the finding.
Appendix interview questions.