The course will consist of assigned

The course will consist of assigned reading material, lectures, discussions, and case studies. Lectures will cover major points from the text as well as material not addressed in the text. Lectures will generally follow the text, but are not intended to cover in detail material that can be learned from reading. Marketing case studies, and their discussion, will be used to provide students the opportunity to explore and apply marketing concepts and sharpen their analytical and decision-making skills. A marketing plan project will provide an opportunity for real-world application