To this point, we have presented th

To this point, we have presented the process of writing a business plan in either/or terms—either you do it or you don't. We have done so in an effort to make a case for writing a plan, to persuade you that a plan is important both as a guide for future action and as a selling document.
In reality, it is a matter of degree. Even if you are convinced of the necessity of having a business plan, you must still decide on the level of effort you are willing to give to preparing the plan. A plan can be written on the back of an envelope, it can