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There will be people who figure the system out and try to work it. I worked for a man who would try to find things to complain about when he traveled so he would get free hotel nights.
Some people are more gifted at working with people and communicating than others. Hire selectively.
Training is critical and key to the success of a service recovery program and needs to be demonstrated by management.
Some people will never be satisfied no matter what you do and often it is driven from issues well beyond your service breakdown.