Yeah, I mean I think-, I think at s

Yeah, I mean I think-, I think at some level that's right,

there is this sort of sense that what Apple is doing by releasing the gold iPhone,

I mean i-, in some ways it's an incredibly clever piece of marketing.

You know, you just hold it up to your ear and make a call and everyone can see that you've bought the high end b-,

you know, the top of the line Apple, it's the latest iPhone, you know, you're-, you're right on the cutting edge.

But at another level it's sort of an admission that that's all they can do, that they-,

they haven't really been able to change the technology radically, all that they've got left is-, is the-, is the appearance of the phone.