Understanding the cultural distance

Understanding the cultural distance is something that is very important, scholars are trying to survey and build a theory to be an intermediary for the exchange of cultural values in each country as economic, social and cultural. These existed frameworks still could be useful in terms of global marketing operations. According to Moji and Hofstede (2010) state that the ability to adapt cultural frameworks with brand’s strategy is the most crucial part Therefore, selecting the right framework to measure targeted consumer behaviors is the key to accomplishment , it cannot be said that the theories, which one is the best or the most important because the purpose of the theories are make the people throughout the world to better, understand the culture of other countries assessments.