Sample and Data Collection: Samples

Sample and Data Collection: Samples for this study comprised consumers of the LG Electronics Company Goldiran Company) in Tehran who had actual experiences purchasing home appliances. The study focused on the service industry, which is more willing to participate in PR activities than the manufacturing industry. After more investigation and consideration of PR activities for different companies, we determined LG Electronics to be the best choice among home appliance supplying companies that participate in PR activities.