Millions of old soda bottles, beer cans, telephones and tires. Even over-the-hill PCs. They're not trash. They're raw materials.
At Ford Motor Company, we have them melted down and recycled into brand-new parts like splash shields, lamp bodies and battery housings. Then, of course, we test to make sure that the recycled materials are the same quality as brand-new ones.
It makes good business sense. But we don't just do it to save money. We do it to save the planet.
I'm glad about that. After all. I live there too.