It was important to adhere first to common themes prior to any attempt to devise
new categories and topics – some of them, for example, could be new titles for existing
themes. Categories and variables initially guided the study, but others were allowed
and expected to emerge throughout the study, including the use of constant comparison of relevant textual parts, image, meanings, and nuances (Glaser and
Strauss, 1967). Thus, when a certain item did not match any of the common categories,
it was categorised into a temporary, new sub-theme. An initial, inductive analysis of
the CVs yielded several new categories that more accurately present the common
topics published by the field’s authors.