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%eDXt +DLU DnG 3eUsonDl &DUe: :e are a global market
leader in the beauty category. Most of the beauty markets in
which we compete are highly fragmented with a large number
of global and local competitors. :e compete in beauty care,
hair care and color and prestige. In beauty care, we offer a
wide variety of products, ranging from deodorants to cosmetics
to skin care, such as our Olay brand, which is the top facial
skin care brand in the world with over 8 global market share.
In hair care and color, we compete in both the retail and salon
professional channels. :e are the global market leader in the
retail hair care and color market with over 20 global market
share primarily behind our Pantene and Head & Shoulders
brands. In the prestige channel, we compete primarily with
our prestige fragrances behind Dolce & Gabbana, Gucci and
Hugo %oss fragrance brands and the SK-II brand.