While some sellers may bemoan this

While some sellers may bemoan this orientation as yet another way in which eBay has chosen to place the needs of buyers over sellers, a more nuanced view makes sense here. eBay is competing against Amazon and other major threats these days; in the long term, sellers will benefit only if buyers continue to buy on and come back to eBay. This means a priority on making an easy, convenient sale each time a buyer bothers to conduct a search, and a priority on ensuring that the sale is given to a seller that won't have the buyer visiting Amazon instead for their next purchase.