Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message.
2.1 Organizes the communication—Clarifies purpose and importance; stresses major points; follows a logical sequence.
2.2 Maintain audience attention—Keeps the audience engaged through use of techniques such as analogies, illustrations, humor, an appealing style, body language, and voice inflection.
"2.3 Adjusts to the audience—Frames message in line with audience experience, background, and expectations; uses terms, examples, and analogies that are meaningful to the audience.
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2.4 Ensues undestanding—Seeks input from audience; checks understanding; presents message in different ways to enhance understanding.
2.5 Adheres to accepted conventions—Uses syntax, pace, volume, diction, and mechanics appropriate to the media being used.
2.6 Comprehends communication from others—Attends to messages from others; correctly interprets messages and responds appropriately.