The most important set of decisions

The most important set of decisions any corporation can make are those involving selection of the products and services the enterprise will provide, of the customers for whom it will provide them and of the channels through which it will market them. Since most firms have only limited resources to deploy selection decisions can make or break a company. In the best of all possible worlds, the company will target those customers who allow it to earn the return it needs to grow and prosper. The best fit occurs when the targeted buyers' needs and the way in which they want to buy align consistently with the product and service delivery your firm proposes.