Meeting the Needs of Web Site Visitors
• Successful Web businesses:
– Realize every visitor is a potential customer (partner)
• Web presence is an important concern
–Know visitor characteristic variations
• Understand that the visitor is at the site for a reason
• Varied motivations of Web site visitors
– Why visitors arrive at Web sites
• Learning about company products or services
• Buying products or services
• Obtaining warranty, service, repair policy information