Either customers comes to the agency, or the agency go presented themselves to the company (which may include pitching process)
2. Find out what is the customer’s problem is (Launching new product / Want to increase sell rate, etc) and find a way to resolve it by using…
Art of story telling (Make it different. Make it outstanding. Make it memorable.) >> Make up the story and think of how to tell the story
Influence the influencer (could be directly to the customer, or through media > customer)