The Market Today
In the past few years, General Motors, Ford, andDaimler Chrysler’s market share for cars has been cut inhalf.
While domestic manufacturers still dominate their foreigncompetitors, the Japanese market share of cars isgrowing.
Consumers are choosing Japanese cars over domesticbecause of their competitive price, and high qualityreputations.
These advantages are results of a very organized andinnovative way of doing business.