Copywriting ConceptsThe concept of

Copywriting Concepts

The concept of copywriting as affiliates is actually very simple. If I could just tell you one thing, it would be to put yourself in the shoes of your customer and figure out what they want to see. An even easier way to say that is - Pretend you are the customer. What would you want to see on the LP to make you click through and convert on the offer?

The basic goal of copywriting is to convince visitors that whatever you're promoting can solve their problem. Your audience might not even know they have a problem until you make them recognize it. What defines a 'problem' and 'solution' exactly? It can be something like 'I need to get a loan' and the solution you provide is a place to apply for one. Virtually any offer you promote can be thought of as solving a problem. Take dating for example, you might not initially think of that as an offer that solves a problem. The problem might be 'I'm single', or could also be 'I don't know where to meet people'.

Sometimes people know they have a problem they need solving - 'My car insurance is too expensive'. Other times, you will need to help them recognize it - 'is the reason you can't get a date because of your disgusting body odor?'.