Businesses may enjoy Facebook for many different reasons including the easy integration options and free advertising opportunities. Prior to the Internet, the main avenues of advertising were radio or television commercials, printed ads in newspapers or magazines, direct mail marketing and word of mouth. Many of these avenues can be extremely expensive, so businesses saw a great alternative in Facebook “pages”.
Small businesses can take advantage of Facebook pages for practically no cost at all; and in some cases, word of your business can spread like wild fire around the social network. That’s a potential customer base of more than five hundred million people around the world.