Tourism Industry Benefits• Business

Tourism Industry Benefits
• Businesses improve their operations by going through an educational
certification process.
• Certified businesses focus their attention on the changes they needed to
make to strengthen their businesses. Better-operating businesses tend to be
more efficient and attract more clients.
• Certification reduces operating costs, particularly in the area of energy (fuel
and electricity and water reduction)
• Certification can provide a marketing advantage, as consumers learn to
recognize credible certification brands.