Your best customers are also your b

Your best customers are also your brand advocates. With a little extra effort, you can take better care of them and bring in more business.

September 30, 2013
If you consider yourself to be a sophisticated business owner, then you've most likely heard of the 80/20 rule—that 80 percent of your business is coming from 20 percent of your customers.

Most businesspeople use it as a cutting tool to trim the dead weight on their customer list. The idea that 80 percent of your efforts get eaten up by an unusually demanding 20 percent of your customer base is a great reminder not only to focus your energies on what's important, but that it's OK to fire a client every now and again.

But 80/20 also has a positive side because it also means that 80 percent of your profit comes from 20 percent of your customers. Some of that's because they buy more from you than your other clients, but it also happens because they are advocates for your brand. The better you take care of them, the more profit they'll generate for you.

Put Some Effort Into It