The smart-phone market in Thailand is dominated by affordable devices, with more brands entering the fray and most of them targeting the low- to medium-level segment.
Thai smart-phone market this year is expected to hit 9.02 million units, which would represent 70-per-cent annual growth. The market is expected to continue growing - at 25 per cent - next year.
This huge growth has attracted many brands to jump into the market, making it highly competitive.