Advancement in technology in recent

Advancement in technology in recent years has transformed the
purpose of communication and encouraged the emergence of new
communication channels based on internet technology, that have
fashioned bold new approaches in the management of the marketing
mix. A “new” phenomenon i.e. “social media” has come to the front line
of media that allow companies to connect with customers on a level
never before thought possible. The purpose of this study is to explore
and analyze how social media is helping Telecom brands in Pakistan
bolster communication and how consumers perceive or respond to it.
Consequently, the focus is on identifying those factors that are critical
for its success. The results confirm that, good and relevant content
should be at the heart of any social media strategy and to successfully
exploit its potential; companies need to design experiences that deliver
tangible value in return for customers'