• Not-for-profit organizations– Web

• Not-for-profit organizations
– Web presence effort key goals:
• Image enhancement and information dissemination
–Successfulsite key elements
• Integrate information dissemination with fund-raising
• Provide two-way contact channel
– American Civil Liberties Union (ACLU)
• Serves many different constituencies
– Web sites used to stay in touch with existing
stakeholders, identify new opportunities for serving them