in a paper named "future pomegranate global market", investigated the future,
demand, and business of pomegranate in the world. Research results show that in a near
future, demand for pomefranate in the form of fresh fruit and processed products will increase dramatically. He discussed that less than 10% of pomegranate global production enters international trade markets and export of this product is exposed to huge fluctuations. Diversity in pomegranate varieties in its original countries like Iran, India and China makes an appropriate condition for its export. Most important failure factors in pomegranate export are its seasonal presentation, price fluctuations, week branding and wrong forecast about market demands. Researchers forecast future market for pomegranate to have two major players, China and India.