Within the context of the IATA initiative Simplifying the Business, Lufthansa Cargo oversees the introduction of e-freight in Germany and, ultimately, as Lead Carrier heralds the start of the paperless airfreight era in Germany with a shipment from Frankfurt to Seoul in 2008. Aside from better data quality, e-freight enables Lufthansa Cargo to offer a more efficient supply chain, as well as better customer service at lower cost. In addition, the new service benefits the environment by reducing paper consumption.